CSR as a driver of a positive employees influence

The aim of the paper is to analyze the Corporate Social Responsibility‘s (CSR) influence on employees considering the fact that employees are primary stakeholders who directly contribute to the success of the company. In the paper we consider how CSR relates to employees and how CSR may represent a special opportunity to influence: employees’ general impression of the company and expectations about how the organization treats its employees. The role of CSR on employees is becoming more present in the business world, one of the reasons being that successful companies should attract and retain the best work force. By creating a good working environment and developing the internal CSR strategies, companies can stimulate productivity and satisfaction among employees. There’s a debate over whether CSR initiatives, that are socially responsible or environmentally friendly, helps make the employees more loyal and productive. Studies involving CSR have not fully explored how organizational social performance impacts individual employee behaviors nor examined the attributes of individuals comprising stakeholder groups such as employees. The objectives of this study are to analyze the implementation of CSR programs and its impact on employees. The main underlying proposition is that organization can influence its employee through his or her own ethical and responsible behavior. The work culture built upon this sense of organization’s voluntary contribution toward a wide number of stakeholders could invite and encourage employee to adopt the same voluntary attitude and behavior to their own fellow employees. Research clearly indicates, with the help of case study methodology, that committing to CSR boosts the morale and commitment of workers in a positive way. This framework explains how employees‘ perceptions of CSR trigger attitudes and behavior in the workplace which affect organizational, social and environmental performance.