Systematic evidence documenting the outcomes of managing trade-offs within and across decision domains is lacking and little is known about the mix of actual decisions through which firms balance continuity and change. We leverage behavioral tracking data regarding the global music industry to tease apart the effect of continuity- and change-related decisions on the success of new products. Different strategic profiles are evaluated across two domains theoretically modeled to articulate trade-offs in the decision making space: product attributes and members of the production team. Results show that balancing continuity and change within and across decision domains increases new product success.

Managing trade-offs within and across decision domains: Continuity, change and new product performance

VEZZULLI, ANDREA
2011-01-01

Abstract

Systematic evidence documenting the outcomes of managing trade-offs within and across decision domains is lacking and little is known about the mix of actual decisions through which firms balance continuity and change. We leverage behavioral tracking data regarding the global music industry to tease apart the effect of continuity- and change-related decisions on the success of new products. Different strategic profiles are evaluated across two domains theoretically modeled to articulate trade-offs in the decision making space: product attributes and members of the production team. Results show that balancing continuity and change within and across decision domains increases new product success.
2011
Academy of Management 2011 Annual Meeting - West Meets East: Enlightening. Balancing. Transcending, AOM 2011
71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011
San Antonio, TX; United States
12 August 2011 through 16 August 2011
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11383/2059630
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