Museums between presence and digital as a contribution to the 2030 goals

Rapid changes in contemporary society have shifted the centrality of things to the centrality of people in museums. The relationship with visitors has become a priority over their safety, access methods, and their cognitive development. The museums have long started their commitment to a revision of the installations and the renewal of the story, addressing above all to the new generations where the cataloging of knowledge in younger minds is certainly different from that, which is now consolidated, in other age groups. Therefore, for those born after 2000, there is a need to understand the chain of message organization and the reasons for the choices made by museum curators. The common language between museums and the new generations is certainly that of new technologies. The search for holistic approaches for museums has included environmental and sustainability factors in the assessment of culture. Culture, like the environment, represents a resource, both tangible and intangible, which must be guaranteed to future generations, from both an inter-generational and intra-generational perspective. Museums play a fundamental role in our societies. Not only do they preserve our heritage, but they also provide spaces in which to promote education, inspiration, and dialogue. Museums base their being on values of respect and cultural diversity. They are the stimulus for tourism and sustainable economic development. By giving their contribution to the achievement of some targets of the 2030 agenda. There are many objectives on which museums can work together and which can be achieved without altering the internal structure, others which require the collaboration of the civil society sector. In particular, museums are particularly committed to achieving objectives number 4 (Quality education), 8 (Decent work and economic growth),11 (Sustainable cities and communities), despite being more than fifty targets overall on which museums can work effectively. The future of museums after the pandemic will move between physical and digital presence, in this work the various modalities and choices of economic and social sustainability will be investigated.