The aim of the paper is to analyse the main European policies on sustainability in the textile sector, particularly focusing on the fashion industry. Specifically, the focus is on the environmental claims that producers and sellers must provide to consumers. Furthermore, the paper explores the role of private parties in the formation of law, in particular as it occurs in the Italian advertising self-regulatory system. The advantages of this system are explored, e.g. the efficiency of its rules. Subsequently, the article analyses the regulatory provision of the Istituto dell’Autodisciplina Pubblicitaria concerning environmental claims.

Moda, sostenibilità e pubblicità

giacomo furlanetto
2024-01-01

Abstract

The aim of the paper is to analyse the main European policies on sustainability in the textile sector, particularly focusing on the fashion industry. Specifically, the focus is on the environmental claims that producers and sellers must provide to consumers. Furthermore, the paper explores the role of private parties in the formation of law, in particular as it occurs in the Italian advertising self-regulatory system. The advantages of this system are explored, e.g. the efficiency of its rules. Subsequently, the article analyses the regulatory provision of the Istituto dell’Autodisciplina Pubblicitaria concerning environmental claims.
2024
Moda - industria tessile - sostenibilità - politiche europee - informazione - comunicazione - green claims - greenwashing - consumatori - autodisciplina pubblicitaria
Furlanetto, Giacomo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11383/2186932
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