Are Gen Z Travelers Really Sustainable? The Perception of Sustainability in Hotel Choices

This paper aims to explore how travelers’ growing emphasis on sustainable factors influences their choice of accommodations. More-over, the work seeks to address the gap in academic research regarding tourists’ views on sustainability in hotel selection with a specific focus on Gen Z, known for its environmental awareness. The purpose of this article is to analyze the role of sustainability across its various dimensions (environmental, economic, and social), enriching the literature on sustainability-driven hotel choices