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EnglishEven 125 yrs after Robert Koch discovered the tuberculosis (TB) bacillus and 63 yrs since the discovery of streptomycin, the first anti-TB drug, TB, the ‘‘white plague’’, still causes ,9 million incidents of illness and claims .1.6 million lives annually. Yet, little attention has been paid to TB by decision-makers, the media or the general public, contributing to a lack of political will and public action to solve this global health emergency. With the recent rekindling of media and popular interest in the emerging threat of extensively drug-resistant TB (XDR-TB), the health community has a critical opportunity to leverage more coordinated and purposeful communications as an important weapon in the fight against TB. Data gathered through the study described below are a starting point for developing a communications strategy and key messages to strengthen Europe’s response to the TB epidemic.
| Autori: | |
| Data di pubblicazione: | 2007 |
| Titolo: | Ripped from the headlines: how can we harness communications to control TB? |
| Rivista: | EUROPEAN RESPIRATORY JOURNAL |
| Digital Object Identifier (DOI): | 10.1183/09031936.00069707 |
| Codice identificativo ISI: | WOS:000248613500003 |
| Codice identificativo Scopus: | 2-s2.0-34547556138 |
| Codice identificativo Pubmed: | 17666555 |
| Parole Chiave: | MANAGEMENT |
| Appare nelle tipologie: | Articolo su Rivista |
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