This paper is aimed at designing a research programme to improve the communication with the stakeholder through the analysis of the managerial actions in order to create shared value. At the core of this research we propose to observe the relationships between management actions and the strategic conversations.

Stakeholder engagement between managerial action and communication

GAZZOLA, PATRIZIA;COLOMBO, GIANLUCA
2013

Abstract

This paper is aimed at designing a research programme to improve the communication with the stakeholder through the analysis of the managerial actions in order to create shared value. At the core of this research we propose to observe the relationships between management actions and the strategic conversations.
ANALELE UNIVERSITATII DIN ORADEA. STIINTE ECONOMICE
creation of value; stakeholder engagement:; communication; strategy; CSR; managerial actions
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11383/1874320
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