This paper is aimed at designing a research programme to improve the communication with the stakeholder through the analysis of the managerial actions in order to create shared value. At the core of this research we propose to observe the relationships between management actions and the strategic conversations.
Stakeholder engagement between managerial action and communication
GAZZOLA, PATRIZIA;COLOMBO, GIANLUCA
2013-01-01
Abstract
This paper is aimed at designing a research programme to improve the communication with the stakeholder through the analysis of the managerial actions in order to create shared value. At the core of this research we propose to observe the relationships between management actions and the strategic conversations.
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