Games, diversity and occupation: a bidimensional CSR perspective for adaptive organisations

Purpose The purpose of this study is to provide a bidimensional perspective to study the role that diversity and occupation play in corporate social responsibility (CSR). Design/methodology/approach Five big American companies were selected from a ranking carried out by a globally recognised website for finding flexible and inclusive jobs (www.flexjob.com). After a gap evaluation, content analysis and click analysis were carried out on the institutional websites. Findings This analysis provides insight into best practices for inducing employees to select inclusive and non-toxic working environments. Research limitations/implications Owing to its original application of game-based inclusiveness, the limited cases and exploratory research approach should be considered as limits of the study. Practical implications The research illustrates the internal relevance of sustainability and diversity, creating best practices for bidimensional CSR by matching the offer of and demand for social-inclusive recruitment and employment. Originality/value In pursuit of Sustainable Development Goal No.10, regarding reduction of inequalities, games as an inclusive practice could be used to avoid toxic work environments and promote well-being in the workplace.